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Strategic Product Marketing: Guide Your Business To Success

Course Instructor: Aaishwarya Chandra
Course Title: Mastering Product-Centric Marketing Strategies for Enhanced Brand Awareness, Traffic, and Conversions

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Embark on a Transformative Journey in Marketing Fundamentals

Dive into the world of marketing with Aaishwarya Chandra in this comprehensive course designed to elevate your understanding of product marketing. This 10-part series is tailored to provide you with the knowledge and skills necessary to navigate the complex landscape of modern marketing and gain a competitive edge. Let’s explore what each part of the curriculum entails:

PART 1: Introduction

• Marketing Fundamentals: Learn the ropes of B2B, B2C, and the critical role marketing plays in business success.

PART 2: Marketing Research

• Market Analysis: Understand how to conduct effective market research, including budgeting and analyses such as SWOT and PESTLE.

PART 3: Marketing Essentials

• Consumer Behavior: Uncover the psychological factors that drive consumer behavior, buying motives, and marketing models like STP (Segmentation, Targeting, Positioning).

PART 4: Core Marketing Principles

• Marketing Funnel & KPIs: Learn to guide potential customers through the marketing funnel and measure success with Key Performance Indicators.
• The 4Ps of Product Marketing: Explore in depth each element – Product, Price, Place, and Promotion.

PART 5: Product

• Product Lifecycle & Strategy: Delve into product development stages, naming, branding, positioning, and more.

PART 6: Price

• Pricing Strategies: Understand the delicate balance between price and cost, and how to set competitive prices that maximize profitability.

PART 7: Place

• Distribution & Channels: Identify the optimal channels for reaching your target audience, whether online or offline.

PART 8: Promotion

• Promotional Mix & AIDA Model: Learn about different promotion types and how to apply the AIDA model for impactful marketing campaigns.

PART 9: Service Marketing (+3P)

• Service Marketing Differences & 7Ps of Marketing: Discover the nuances of service marketing, completing your grasp on the full marketing mix (the 7Ps).

PART 10: Developing A Marketing Strategy

• Marketing Mix, Budgeting & Case Studies: Craft a cohesive marketing strategy using tools like COCA and CLV, and apply your learning through practical assignments and quizzes.

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Why You Should Enroll Today!

• Interactive Learning Experience: Engage with real-world case studies and hands-on activities that solidify your understanding of product marketing.
• Expert Guidance: Learn from the insights of Aaishwarya Chandra, a seasoned expert in strategic product marketing.
• Actionable Skills: Gain practical skills you can apply immediately to drive brand awareness, traffic, and conversions for your business.
• Flexible Learning: Study at your own pace, on your own schedule, from any device with an internet connection.

Ready to Transform Your Marketing Approach?

Take the first step towards mastering strategic product marketing by enrolling in this course today! Elevate your business, boost your brand, and drive success with our comprehensive curriculum designed for marketers at every level. Don’t miss out on this opportunity to stand out in the crowded marketplace. Enroll now and unlock your potential with Strategic Product Marketing: Guide Your Business To Success!